The excitement and anticipation of match day is the theme of Adelaide’s 2012 TV commercial.
The TVC, released today, captures the parallel emotions and preparations experienced before a game by players, staff and supporters.
Crows CEO Steven Trigg said the combined vision of players and fans getting ready for a game was inspirational.
“It stirs the emotions,” he said. “Match day is not just about the players and coaches. It’s also about our 19th Man - the supporters who organise their weekend around our games.
“We wanted to show the link between the players preparing to play and the fans heading off to the match. We get up, think about the game, prepare in our own way and then get nervous before the first bounce.
“It’s a similar feeling, whether you’re the captain of the club or a first time supporter.”
Trigg said the aim of the 2012 membership campaign was to encourage people to experience match day.
“Members and fans play an important role for our team. We know we play better with a 19th Man.
“It’s a great time to get involved, with a new coach (Brenton Sanderson) and a group of exciting players.”
Click the 'play' button above to the watch the 90-second television commercial.
Starting from only $45 (Junior) and $75 (Adult), Adelaide’s membership catalogue includes Season Ticket, 3-game, Interstate, Victorian and Global options. Click here to browse the range and join the 19th Man.
