The Adelaide Football Club and leading South Australian-based meat and fresh produce processor Thomas Foods International have today announced they are joining forces through a three-year premier partnership.
Designed to showcase Thomas Foods International’s retail ready brands in South Australia, the partnership will provide Crows fans and members with a number of exclusive offers which will be kick-started in the coming months.
Headquartered in Adelaide, Thomas Foods International is Australia’s largest family-owned meat and fresh produce processing company, exporting Australian products to 80 countries.
The company brands include Thomas Farms, supplying a premium range of meat and fresh produce throughout Australia, and Thomas Farms Kitchen, the newest addition to the family which creates and delivers Chef created recipes and locally sourced fresh ingredients to consumers’ doors each week, making it easy to cook delicious, interesting meals at home.
Adelaide Football Club Chief Executive Officer Andrew Fagan said the partnership was a great fit for both organisations.
“We’re thrilled to be partnering with another well-recognised South Australian brand in Thomas Foods International,” Fagan said.
“Much like the Adelaide Football Club, Thomas Foods International is fiercely proud of its local heritage so we see great symmetry in partnering with them.
“We look forward to working closely with the Thomas Farms arm of the organisation to roll out a number of initiatives that will be mutually beneficial for Crows members and Thomas Farms customers.”
Thomas Foods International Chief Executive Officer Darren Thomas said he was proud to partner with the Adelaide Football Club.
“Thomas Foods International will always have a deep respect for its South Australian roots and we are excited to be working with another iconic South Australian brand in the Adelaide Crows,” Thomas said.
“Through the partnership we hope to drive further growth for the company’s retail ready brands as well as showcase locally our range which is currently available across Australia.
“In the past few years the company has rebranded, made several acquisitions, invested in new state-of-the-art facilities, and rolled out several new product ranges. This significant partnership is another critical component in the company’s business growth strategy.”