The Adelaide Crows are pleased to announce a significant new partnership with The Domain Group, Australia’s largest real estate media business.

The Domain Group’s logo will appear on the Club’s match day shorts and media backdrop, as part of a multi-year deal giving the well-known brand Platinum Partner status.

The Domain Group, a division of Fairfax Ltd, owns a suite of market-leading real estate assets, including domain.com.au, allhomes.com.au, reviewproperty.com.au, and national print assets, including the new Domain property guide which is delivered free to almost 75,000 Adelaide homes.

Crows Chief Executive Officer Andrew Fagan said the Club was proud to join forces with a strong national brand.

“The Club is embarking upon an exciting new era and we are thrilled Domain are joining us on our journey,” Fagan said.

“Domain has long had a presence in South Australia and will be a prominent partner with high visibility across our growing media platform.”

The Domain Group Chief Executive Officer Antony Catalano said the business was aggressively pushing into South Australia.

“South Australia is a market that has not been particularly well served by other media businesses,” he said.

“We are confident we can bring better products and better value to the South Australian real estate industry, providing better outcomes for vendors, buyers and agents.

“The partnership with the Crows provides a unique opportunity to build the Domain brand and is a very strong statement that we are serious about South Australia and that we are here for the long term as we continue our aggressive national expansion.”