A brand new sparkling chardonnay from iconic South Australian winemaker Wolf Blass AM was the drop of choice for coach Brenton Sanderson, captain Nathan van Berlo and CEO Steven Trigg as they toasted the 2012 season ahead.
Blass, who has been a passionate Crows supporter since the Club’s inception and a long-standing ambassador and friend, brought a special bottle of his soon-to-be launched Yellow Label Pinot Noir Chardonnay Sparkling Brut 2010 to West Lakes during the week for the ceremonial toast.
His visit to the Club coincided with the announcement that Wolf Blass would be the official wine partner of the Adelaide Crows for the next three years.
Wolf Blass is one of a number of wines, which sits within the Treasury Wine Estates portfolio.
“This sponsorship complements the long-standing support Wolf Blass has contributed to the Adelaide Football Club, so I’m very pleased to strengthen the connection between these two iconic South Australian brands,” said Trigg.
Treasury Wine Estates Managing Director Australia and New Zealand Chris Flaherty said the sponsorship was a good fit.
“Wolfgang’s history with the Club is long and varied," Flaherty said.
"He has been a member of the Vice-President’s coterie group as well as a long-time ambassador and personal friend to many at the Club, so when the opportunity came our way it felt like a natural alignment.
“An international brand enjoyed by wine lovers in more 70 countries across the globe, Wolf Blass, and his iconic Eagle logo, has a proud history of winning awards and partnering with successful sporting teams.
"We’re very much looking forward to this being the year of the Eagle and the Crows."
The sponsorship will focus on the development of the Adelaide Football Clubs first online Wine Club, allowing Crows members to purchase special and exclusive offers on a selection of wine brand’s from within the Treasury Wine Estates portfolio as they assume the role as the Wine Club exclusive partner.
Join and purchase in March for your opportunity to win!
To commemorate the launch of the Adelaide Football Club Wine Club, AFC members who join the Wine Club and make a purchase in the month of March will go into the draw to win an official Andrew McLeod Tribute Guernsey, signed and framed and valued at $1,999.
This AFC Wine Club gives you everything you need in wine - great brands, great pricing and delivery to your door.
More importantly, every sale that is processed through the Adelaide Football Club Wine Club results in additional financial support for the Club.
Put simply, by supporting the new Wine Club, you are enabling the Adelaide Football Club to become stronger, and invest more into its core business of football.
To become a member of the AFC Wine Club and give yourself an opportunity to win it couldn't be easier.
1. Click here
2. Enter your AFC Membership number.
3. Complete your contact details and you're in!
Good luck and we hope you enjoy the experience on offer at the Adelaide Football Club Wine Club!
*Terms and conditions are available at www.afc.com.au/wineclub
