He believes his side is capable of playing better football and he demands constant improvement from his players.
"I think we can (get better) and we need to. I don't know by how much, but we've set some very high standards for ourselves," Craig said after the Crows disposed of St Kilda by 63 points on Friday night.
"The playing group have that mentality, we owe that to our members and our supporters so that they know we're here trying to get better, not just think that it's going to roll along.
"But any club would say that, any club would say we can get better than what we are and we're no different."
To the casual observer there wouldn't appear to be too many flaws in the way the Crows are going about their football at the moment, but there is still plenty of latitude for tinkering according to Craig, and shortening one of the longer injury lists in the lead remains a priority for the Crows' boss.
"You saw some play tonight that we were pretty ragged at in the third quarter - we didn't execute that period of play that well," he said.
"Some of our forward-line structure, like we saw last week, broke down under certain conditions. There's lots of areas and hopefully getting some more people back on the track and being able to play in terms of personnel.
"Providing they get into some sort of match condition, even if they don't come back into the side it will create an enormous amount of internal competition within our club."
Craig was justifiably pleased with the way Adelaide brushed aside a St Kilda side that was backing up from a morale-boosting win over the reigning premiers and was particularly happy with the pressure applied by his players.
"To take away people's time and space is important because - as we all find in any walk of life - to make a decision when you've got minimal time is difficult and it's not different in sport," he said.
"It's an important part of our game and we want to make sure that it becomes cemented in the way we play, so it's just another area where we keep working on.
"I think we've been a pretty good tackling team all year, but certainly that was a feature of our game tonight in our ability to get to people quickly and to pressure them. Ideally we'd want to be a side that isn't putting a lot of tackles on because you've got the ball."
