Sponsorship is a vital part of professional sport.

During the week, Toyota and the Crows agreed to extend their longstanding partnership for another three years.

On Sunday’s episode of The Crows Show, Adelaide Chairman Rob Chapman and Toyota Australia’s Brad Cramb explain what both organisations get out of the deal.

Second-year player Reilly O’Brien talks to us about his rapid rise as a ruckman and his readiness to play AFL.

AFL Chief Executive Officer Gillon McLachlan explains why the Crows were successful in securing a women’s licence for the inaugural national competition.

Wayne Carey is one of the biggest names in football.

His trade from North Melbourne to Adelaide was one of the most significant player movements in the game’s history.

Former football manager John Reid tells us how the move happened.

Crows opposition analyst Rob Harding explains how coaches sift through all the vision and stats available to them and present it to the players in a concise and useful way.

And Brodie Smith grills fellow defender Kyle Cheney in the latest installment of The Ripper Roast.

Tune in to Channel Seven Adelaide at 11:30am this Sunday for The Crows Show, brought to you by Chemist Warehouse.

The show will then be available on our website and app, and is also replayed nationally on 7Mate.