The Adelaide Football Club recorded an operating surplus of $4.064m for the AFL financial year, ending October 31, 2024.

Strong and steadfast support from members and supporters, as well as corporate and hospitality partners, once again underpinned the Club’s healthy result.

Key items which contributed to the financial performance include:

• An increase of 7 percent in total revenue to $62.06m;
• Debt free position;
• Membership rose 10 percent to a record 75,477;
• Average home game attendance of 40,821 excluding Gather Round;
• And full investment in men’s and women’s salary and soft caps;

After allowing for depreciation and amortisation, as well as government funding and donations in relation to the construction of their new Thebarton-based headquarters, the Crows recorded an abnormal comprehensive surplus of $15.326m.

Crows Chairman John Olsen gave credit and thanks to the players, coaches, staff, corporate and hospitality partners and members alike, adding the strong financials were the result of a true team effort.

“Our members give so much of themselves to the Club and they are an integral part of the fabric, and they’re always at the forefront of our thinking,” Olsen said.

“Being profitable is crucial to our pursuit of sustained success on and off the field, and it allows us to appropriately invest in all areas of our operations but especially in our men’s and women’s players and elite football programs.

“We want our community-focussed initiatives to be impactful and we’re always looking at ways to enhance our match day experience, and better connect with those who are most passionate about our Club.

“To our many partners, both hospitality and corporate but in particular major sponsor Toyota and principal partner Hungry Jack’s, as well as AFLW co-major partners BHP and Workskil, we greatly appreciate everything you contribute.”

With construction on its new $100m state-of-the-art training, administration and community facility now well underway, Olsen said the Club would be taking on debt and the need for a strong balance sheet had never been more important.

“Building a new home is imperative however, we have always said it cannot threaten our long-term financial viability,” he said.

“We are grateful for the donors who have already generously pledged their support, and we must and will continue to be very active with our fundraising efforts.

“A bright future lies ahead and with our well thought out strategy, we look forward to delivering on and off field results of which we can all be proud.”