The Adelaide Football Club is pleased to join forces with South Australian convenience business On The Run, as a new journey begins at Adelaide Oval.
The new On The Run logo will appear on the Crows playing shorts.
There will also be a number of other initiatives and promotions featuring prominently across the club's digital media platforms, and at home games.
On The Run is one of the biggest retailers in the country, and is proud to be among the largest employers in South Australia.
On The Run General Manager Michaela Webster says it makes sense for two South Australians to come together for an historic season.
“The Adelaide Football Club’s innovative approach to this opportunity made it an easy decision,” Ms Webster said.
“The Crows, with their widespread appeal in South Australia, have a natural link to On The Run, which is also local and operates throughout the State, around the corner and around the clock.
“We aim to do things with the Club which will be fun for our customers and footy fans.”
Adelaide Football Club Chief Operating Officer Nigel Smart says the Crows are delighted to partner such a significant South Australian business in a year when elite football arrives at Adelaide Oval.
"The opportunity for a partnership to grow, between two iconic brands in this State, is very exciting. We look forward to working with On The Run in an innovative way, to make our Adelaide Oval matches the complete entertainment package."
