The Adelaide Football Club is excited to announce a new three-year partnership with Southern Cross Austereo (SCA) with stations Triple M and hit107 continuing on as the Crows’ official radio partners.

With 513,000 people tuning into the Hit and Triple M Brands across Adelaide each week, the Club and SCA share a desire to deliver exceptional and timely stories to football fans and will continue to work together to deliver unrivalled access to the Crows biggest names in 2020 and beyond.

Exclusive inner sanctum access and exciting game day prizes for fans headline the partnership, giving Triple M and hit107 priority access to all Crows players, coaches and officials to bring fans exclusive interviews as the news breaks.

Triple M is an official AFL broadcaster and offers live coverage of all of the Club’s premiership season matches and will provide all the news and behind-the-scenes information directly from the Crows’ changerooms post-match.

Triple M will also return to Adelaide Oval with presence on the ground and from their hub in Southern Plaza, with exclusive giveaways and activities for fans at all home games.

Hit107 will extend its commitment to AFLW in 2020, increasing presence on ground at home games as well as offering listeners activities and gameday experiences.

Adelaide Football Club CEO Andrew Fagan said the partnership brought many benefits and would play an important role in making sure Crows Members and supporters were well informed.

“Our organisations have common values and we have developed a strong and meaningful relationship in recent years,” Fagan said.

“We look forward to working closely together for the length of this new partnership agreement and beyond.

“Staff at both organisations share a passion for football and a likeminded approach to the sports entertainment industry, which we are both a huge part of here in South Australia.

“Our Members and fans can look forward to hearing the Triple M commentary team take them further into the inner sanctum than ever before on game days.”

SCA Executive General Manager James Pedersen said SCA is excited to renew the partnership for another 3 years.

“SCA has enjoyed building a strong relationship with the Adelaide Football Club, and the partnership continues to deliver strong benefits to both organisations,” Pedersen said.

“I’m sure it will continue to benefit our clients, listeners and AFC Fans alike.

“We look forward to continuing to deliver exclusive content, experiences and behind the scenes information to over 500,000 people that tune into our brands each week.”