The Adelaide Crows and The South Australia Club in London have announced a new partnership aimed at promoting South Australia in the UK and Europe.
The two organisations will join forces for a series of activities during the next 12 months, with the first being the 2016 South Australia Club AFL Grand Final Lunch held on Friday, September 30, in London.
To kick off the collaboration, the Crows and partner Thomas Foods International are providing eight lucky Crows fans in the UK with the opportunity to attend the Grand Final Lunch in the prestigious Exhibition Hall of Australia House in London.
The fans will have the chance to enjoy the lunch with Crows premiership heroes Nigel Smart and Kym Koster.
Fans can enter the competition here
The Agent General for South Australia in London Bill Muirhead welcomed the partnership.
“Since we formed it in 2011 the South Australia Club has quickly become the pre-eminent business networking forum for Australians in London,” the Agent General said.
“It makes sense for us now to partner with the Crows to build the state brand together and enhance the position of the Adelaide Football Club in a region with enormous commercial potential.
“This is the second year that we’ve teamed up with AFL Europe to host London’s largest AFL Grand Final event coinciding with the biggest day on the Australian sporting calendar. Last year was a sell-out and we’re planning for this year to be bigger and better again.”
Crows Chief Operating Officer Nigel Smart said the Club was excited about the opportunities the partnership would bring.
“We see this as a great way to connect with our thousands of supporters living abroad, while at the same time promoting our great state of South Australia,” Smart said.
A few tables remain on sale for the 2016 South Australia Club AFL Grand Final lunch. For further details please contact Alex Hay at AFL Europe on (44) 0792 222 9765 or alex.hay@afleurope.org
