The Adelaide Football Club’s AFL Women’s team will benefit from the support of employment services provider Workskil Australia for the next three years.
Together with global resources company BHP, Workskil Australia has signed on as co-major sponsor of the team for the 2018, 2019 and 2020 seasons.
Workskil Australia supported the team in its inaugural season and Chief Executive Officer Nicole Dwyer said it was a rewarding experience and they were excited to continue as co-major sponsor for the longer term.
“The team’s culture and values fit in perfectly with our own at Workskil Australia,” Dwyer said.
“We work very closely with women from all walks of life, many of whom are disadvantaged and face major hurdles in finding employment. The focus and determination shown by the Crows women serves as a positive example to all our clients of the power of goal setting and never giving up.
“The players and coaches are fantastic role models for our female, young and Indigenous clients.”
Ms Dwyer said the three-year deal with the reigning premiers was the single largest sponsorship ever undertaken by the not-for-profit organisation.
“It’s a significant commitment for our organisation but we see enormous benefit from our association with the Adelaide Crows,” she said.
“Our involvement with the Crows has markedly increased our brand awareness, not just among our job seeking clients but also employers across the country.
“We exist to match job seekers with employers so this positive promotion is gold. The Crows Women’s team achieved so much in their inaugural season and we can’t wait for the first bounce to do it all again.”
Crows Chief Executive Officer Andrew Fagan said Workskil Australia's support as a major corporate partner had played a crucial role in the Club's AFLW success to date.
“Workskil Australia shares our passion for women’s football and together we can provide more opportunities and pathways for people to get involved in the sport across South Australia and the Northern Territory," Fagan said.
“We are extremely proud that in just 12 months this partnership has also driven greater awareness of the important services Workskil Australia provides to the community.”
The Crows AFLW team is in partnership with AFLNT, with players based in Adelaide and Darwin. Pre-season commences on November 20 ahead of the 2018 competition which runs across February and March.
