Adelaide AFLW Senior Coach Matthew Clarke says he rarely gets nervous on game day - not even ahead of big, pressure-filled finals.

And there’s one main reason for the two-time Premiership mentor being so cool, calm and collected on the sidelines - preparation.

Speaking to AFC Media ahead of the Crows’ Qualifying Final against Brisbane on Saturday, Clarke said the nerves sometimes got to him midweek but on game day always has confidence in what the coaches and players have put in place.

“I feel great, I am excited and looking forward to seeing what we can bring,” Clarke said.

“I very rarely get nervous on game day and once the preparations are done.

“I probably feel some nerves earlier in the week, when I haven't quite got all the pieces of the puzzle put together in my mind and there’s that level of unease.

“But once that is done, you feel as though you're settled, you've got everything in place and it’s not about getting nervous for the coaches.”

The Crows will enter their sixth AFLW finals series on Saturday and are eyeing off a historic fourth Premiership.

After finishing the 2023 season as minor premier with a 9-1 win/loss record, Clarke said his players were hungrier than ever to finish with another flag.

Clarke said the sustained success was not a catalyst of good luck, but of hard work, and a willingness to always improve.

“Every year, we want to win, it doesn’t really matter what’s happened the year before,” Clarke said.

“What happens each year is that the group comes together and they start working really, really hard, from way back since January, in this case.

“By the time they get to the pointy end, there's no issue with hunger or desire, because they’ve just put in so much work to get to this point.

“Good things happen when people work hard, so that's why there's been a period of success, not through good luck, just through hard work.”

Adelaide has lost its last two matches against the Lions - Season Seven’s Preliminary Final by 23 points - as well as its only defeat for this season, in Round Eight by three points.

Despite the recent results, Clarke said the Crows were more than capable of beating Brisbane.

“I’m pretty confident that their best footy is good enough,” Clarke said.

“We just have to make sure we bring our best football, consistently across the four quarters, and then if we do that, we'll be more than capable of coming away with a victory.

“We certainly have a great deal of respect for the Lions’ capability but we equally have a fair bit of respect for our own.

“We just need to perform to our level, consistently across the game and if we go over to do that then we're a very good chance of coming out on top.”

The Crows earned the right to host the Qualifying Final by finishing atop of the ladder and Clarke encouraged as many Crows Members and supporters to fill the stands at Norwood.

“We are excited to be able to play in front of our fans and give them the opportunity to watch the team,” Clarke said.

“The noise will hopefully at some point in the game, provide a little energy.

“We'd love to see as many as we possibly can get to Norwood to show up and enjoy a great day.”

Adelaide takes on Brisbane in the First Qualifying Final at Norwood Oval on Saturday at 2.35pm.

Tickets available here.