ADELAIDE chairman Rob Chapman has echoed the sentiments of chief executive Steven Trigg this week, declaring embattled coach Neil Craig has the "unequivocal" support of the board.

Pressure started to mount on Craig last season after the injury-hit Crows failed to deliver on their pre-season aim of a top-four finish, missing the the final eight for the first time in his six-year tenure.

The club was tipped to rebound this season, but has struggled for consistency on the field and also at selection, and hefty losses to Melbourne, North Melbourne and the Brisbane Lions in recent weeks have turned up the heat on Craig.

Some supporters have become increasingly impatient with Adelaide's inconsistent and sometimes non-competitive efforts, which are uncharacteristic of the team under Craig, and have called for change in the box.

On Monday, Trigg was forced to publicly defend his coach, maintaining Craig, who doesn't have a contract with the club after becoming a permanent member of staff this year, would remain in the position for the rest of the season and most likely beyond.

Speaking at the Chairman's function prior to the game against West Coast at AAMI Stadium on Saturday, Chapman called for patience, saying the problem didn't lie with Craig but in the inexperienced nature of the team.

"We were criticised for standing up and defending our coach to the extent where it was argued we had our heads in the sand and were defensive to the point of being blind to the inadequacies of our coach," Chapman said on Saturday.

"We are unequivocal in our support for Neil. Does that mean we are blind to his weaknesses? No. What it means is we will resource him to overcome them.

"We aren't able to execute Neil's strategy consistently because we are raw. We have 2,000 fewer games of experience on the park today than in the corresponding game last year. You must have experience.

"Look at our best players week in and week out...Scott Thompson, Ben Rutten, Graham Johncock and Nathan van Berlo. They are all experienced players.

"We back Neil and will continue to back Neil because we believe today he is the right coach for this playing group."

Chapman also used his address to express the club's view on the current license debate.

Port Adelaide's financial plight has highlighted issues with the governance of football in South Australia, which sees the SANFL control the AFL licenses of both the Power and the Crows.

There's been speculation the AFL will seek to give ownership of the licenses to the clubs, as the League and the SANFL work through issues relating to Port Adelaide's financial challenges and forthcoming 'rescue package'.

Last year, the Crows and Power were ranked 15th and 16th in the competition for stadium yield, and both clubs reported financial losses.

It's predicted both clubs will report a loss again this season.

Chapman said the club would intensify its push for independence from the SANFL, if there wasn't substantial room for it to "grow" within the current structure.

"Change is rapid. Growth is critical...we operate in a system where change is either bloody difficult or impossible," he said.

"We have no representation on the [SANFL] commission and are therefore beholden to SANFL and club wishes.

"Most of us grew up in and around the SANFL. We know it, love it and have lived it. No one in our club wants to hurt the SANFL clubs, but something has to give because without it nothing will change and then both clubs will simply become uncompetitive financially or weakened on the field.

"At the moment we trust the SANFL and AFL to work their way through it."

Katrina Gill covers Adelaide news for afl.com.au. Follow her on Twitter: @AFL_KatrinaGill