Adelaide rookie Ben Keays has won the Players’ Trademark Award for 2020.

The award, voted on by the playing group and coaches, is presented to the player who embodied the players’ trademark throughout the season.

Keays joined the Crows at the end of 2019 and played all but one game this year, averaging a career-best 16.6 disposals per game, along with 3.3 tackles and 2.9 clearances.

His on-field effort has never wavered throughout a challenging season.

Keays has shown a willingness to take on any role for the team, including tagging roles on star players of the competition including Brisbane’s Lachie Neale and West Coast’s Andrew Gaff.

The honour was previously known as the Chelsea Phillis Coaches Award and has been won four times by captain Rory Sloane.

Chelsea Phillis Coaches Award/Players’ Trademark Award winners:

1995 – Andrew Jarman

1996 – Mark Bickley

1997 – Mark Bickley

1998 – Simon Goodwin

1999 – Ben Hart

2000 – Mark Ricciuto

2001 – Mark Bickley

2002 – Tyson Stenglein

2003 – Robert Shirley

2004 – Mark Ricciuto

2005 – Robert Shirley

2006 – Matthew Bode

2007 – Robert Shirley

2008 – Richard Douglas

2009 – Jason Porplyzia

2010 – Richard Douglas

2011 – Scott Thompson

2012 – Rory Sloane

2013 – Andy Otten

2014 – Eddie Betts

2015 – Rory Sloane

2016 – Rory Sloane

2017 – Brad Crouch (Players’ Trademark)

2018 – Tom Doedee (Players’ Trademark)

2019 – Rory Sloane (Players’ Trademark)

2020 – Ben Keays (Players’ Trademark)