The Adelaide Football Club today announced it has signed Westpac as its naming rights sponsor of the Club's new $21m training and entertainment centre at AAMI Stadium.

Westpac Centre, as it will now be known, opened last October and is a unique world-class complex situated on the eastern side of AAMI Stadium.

Not only does the venue provide the Adelaide Football Club with outstanding sporting amenities - and its members and supporters with a premier post match facility - it also offers an extensive range of rooms and spaces suitable for business and social functions, meetings and events catering for anything from 20 to 1,000 people.

Adelaide Crows CEO Steven Trigg said today the Club is delighted to announce Westpac as the naming rights sponsor for the next five years.

"The new facility is much more than a football training venue," Mr Trigg said.

"It offers a unique facility with so many options, to both business and the community, here in South Australia, nationally and internationally.

"So it is both appropriate and significant that Westpac, which is such a respected brand and a business leader, has seen fit to partner with us in our world class development.

"The Westpac Centre has been consistently booked for a diverse range of business events since it opened with the AFL Coaches Association Conference held here on the weekend to name just one."

Westpac's State General Manager in SA, Richard Hockney, was equally glowing in his appraisal of the partnership.

With the entire Adelaide Crows squad in attendance as well as a group of Westpac Bank Managers from across SA, Mr Hockney said Westpac was very proud to boost its support of the Adelaide Crows.

"We believe the Westpac Centre is the best facility of its kind in the state and something we are delighted to be involved with,” Mr Hockney said.

“Both Westpac and the Crows are actively involved in our local community so we have much in common and look forward to working together to support local causes such as the Westpac Rescue Helicopter.

"The Adelaide Crows are known as the Team for all South Australians and Westpac, through our community focused Bank Managers, want to be the leading bank for South Australia.”

Westpac has been a corporate partner of the Adelaide Football Club since 1999.