The Adelaide Football Club have announced a new partnership with loan brokering company ‘Crows Home Loan’.Crows Home Loan is a new company led by its managing director Fred Rasheed, and has joined the Crows as a Premier Partner. The Crows Home Loan team will include former Crows players Rod Jameson and Andrew Crowell; Andrew also being a former member of the Club’s Commercial Operations Department.The strength of the Adelaide Crows brand in SA is well known and will assist in the marketing of the Crows Home Loan. Importantly, the partnership provides all AFL supporters with a home loan product that will be similar to the team itself – fiercely competitive.“The Club has been looking forward to the launch of the Crows Home Loan and we’re excited about the product and its potential,” Crows CEO Steven Trigg said.“Our decision to license the Club’s brand shows our trust in Fred and his team and our confidence in the strength of the Crows Home Loan product as a competitive option for all AFL supporters to consider when securing finance for their home.”Crows Home Loan managing director Fred Rasheed also expressed his enthusiasm.“We are very excited about this new partnership as it is the first of its kind in Australia, where a football club licenses its brand for a home loan product.“What is even more exciting is that the products on offer provide some the cheapest interest rates in the nation.“This is great for the supporters and fans of the Adelaide Crows and it’s great for the Club.”In addition, the Adelaide Football Club announced that its banker, Westpac, have extended their partnership. It now becomes one of the longest commercial partnerships for the Crows - having commenced in 1991 - the Club’s first year in the AFL competition.