Adelaide Football Club CEO Steven Trigg says the new $1.25 billion AFL broadcasting deal is an “extraordinary” result for the game.
The AFL today announced it had reached agreement with the Seven Network, Foxtel and Telstra to broadcast AFL matches for the next five years, covering the period 2012-2016.
The agreement will see an unprecedented amount of live football shown to more parts of Australia, across more platforms than at any time in the game’s history.
As well as delivering more live football to more people in more ways than ever before, the agreement will deliver $1.253 billion to the game, as a combination of cash ($1.118 billion) and contra support.
“I have only been briefed on the key points at this stage and haven’t had a chance to look at the detail,” Trigg said.
“However, it is clearly an extraordinary deal for the game. We congratulate the AFL for not only delivering a deal that underpins the growth of the game but will also take it to more Australians than ever before.”
The Seven Network will broadcast four matches of each nine-match round during the Toyota AFL Premiership Season on free to air television, as well as all finals matches.
Foxtel, on subscription television and IP television, will broadcast every match of every week through the premiership season live, as well as all finals matches through the Toyota AFL Finals Series, with the exception only of the Toyota AFL Grand Final. Every match of every week of the Toyota AFL Premiership season and all finals up to the Toyota AFL Grand Final will be broadcast live in every state. Austar will have the same rights in its markets. Foxtel will also re-establish a dedicated AFL Channel.
As part of the free to air arrangements, supporters in South Australia are guaranteed of being able to see the Adelaide Crows and Port Adelaide on free to air television for all their clubs’ matches.
Telstra will broadcast every match of every week through the premiership season, as well as all matches through the Toyota AFL Finals Series, live on its mobile platform.
