Crows members and supporters will be able to have a kick and catch on the hallowed Adelaide Oval turf following Saturday’s historic game against the Sydney Swans.
The Club has been given the all-clear from the Stadium Management Authority to give supporters access to the ground as it seeks to put its own touch on the match day experience at the new home of AFL in South Australia.
“We’re rapt the SMA have agreed to allow our people on there,” said Adelaide chief executive Steven Trigg.
“It will be a great experience for everyone who wants to get out there and have a kick and get a feel of the ground from the middle.”
Fans are encouraged to bring their own footballs and follow the instructions of SMA staff and security when entering the ground. Click here for more information about Adelaide’s clash with the Swans, including maps and transport.
The Crows will have all staff members and additional volunteers on hand on Saturday to assist members and supporters in, what will be for the majority of fans, their first look at the redeveloped venue.
“We’ve learned a lot from the first game there … not necessarily from the match day activation of the opponents, but the functioning of the ground,” Trigg said.
“There was lots of note-taking going on so that we can make sure for our customers who turn up this week it’s as good as it possibly can be. I don’t just mean from a fan-engagement and entertainment point of view, but in terms of finding their seats and the back of house service.
“We’ll have all of our staff on duty and some volunteers as well outside the ground to make sure that people who aren’t sure how to use their ticket of where to go are helped.”
The match was officially declared a sell-out on Tuesday morning.
Trigg said the ticket sales were a reflection of the excitement surrounding the new Adelaide Oval.
“Last week was a bit like moving into a new house and somebody else was there,” he said.
“It just feels like it’s been a long-time coming and I’m sure it does for our members and supporters as well. There’s a really genuine sense of bubble and excitement about getting into Adelaide Oval and having our turn at a home game as demonstrated by the fact it’s officially a sell-out.
“I had a couple of mates ringing me looking for tickets and I couldn’t help them. The Stadium Management Authority have simply said, ‘we can’t sell any more and fit them in’. It’s feasible we can crack 50,000. The first ever game would’ve brought a lot of people in anyway, but when you’ve sold all 53,000-odd tickets you’ll give it a shake.
“The weather looks fine and we’re playing a terrific opponent who has their backs to the wall as well. Everything adds up to a big crowd.”
Trigg said months of planning had gone into the game-day experience this season.
“We’ve chosen to do some other things that we think will engage our fans better, have them feel closer to the Club and will be more audio-visually stunning, including some things outside the ground,” he said.
“It’s our responsibility to put on a good show and that means outside the ground, inside the ground and of course once the ball is bounced. We’re genuinely excited as a footy club to get their finally, play a home game, get our people in their new home, make the transition as smooth as possible and give them a great experience, so hopefully they and others want to keep coming back.”
Trigg was confident Adelaide’s first home game at Adelaide Oval could also net the Club its first win of the season.
“There’s enough there to know we can be a dangerous football team,” he said.
“There’s been a lot of emotion since the weekend and I completely understand that because we all feel the same way – it hurts. But there is still a lot of ability in our side that isn’t at maximum output at the moment. When we get it there – and we need to get it there quickly – we’ll see different results.”