The Adelaide Football Club is pleased to announce a significant partnership with Bendigo Bank, which is now the 'Official Bank of the Adelaide Crows'.
Bendigo Bank joins forces as a 'Premier Partner' for at least the next three years, becoming the ninth organisation to take up such high level status with the Club this year, and at an exciting time when elite football heads to the redeveloped Adelaide Oval.
It is a wide ranging commitment from Bendigo Bank, which has been part of the State since 1877, with the partnership prominent across many levels within the Club. One of the key areas will be involvement with Adelaide's SANFL team, with the Bendigo Bank logo on the back of the guernsey.
Bendigo Bank currently employs 1300 staff across the State, allowing them to assist South Australians with all their banking needs.
Bendigo Bank State Manager Craig Ralston says Bendigo Bank is proud to be associated with the Adelaide Crows, which he describes as a "key community asset for our great State".
"We're backing the Crows for two reasons- to help fuel the passion of Crows members and their fans, and as a part of our contribution to the success and growth of the South Australian community," Mr Ralston said.
"Just as the Adelaide Crows aim to be the team for all South Australians, we aim to be their bank of choice.
"It's a footy club sponsorship - but it's bigger than that.
"This partnership will give us all something to cheer about because it's a substantial investment and vote of confidence at a time when we need companies to be backing South Australia."
Adelaide Football Club Chief Executive Officer Steven Trigg is delighted to have Bendigo Bank on board.
"With a dedicated ambition to become Australia's leading customer connected bank, Bendigo Bank's values mirror those of our Club's dedication to the 19th Man,” he said.
"I encourage members and fans to get behind the Official Bank of the Adelaide Crows."