The Adelaide Football Club is pleased to announce Bendigo Bank has committed to a new long-term partnership agreement.
Australia’s fifth largest retail bank has supported the Club since 2014 and the partnership will continue for at least a further five seasons, giving the financial institution a strong presence on game days.
As the Official Bank of the Adelaide Crows, Bendigo Bank has a range of special offers for Crows fans and members, including the Adelaide Crows Debit Mastercard.
Bendigo Bank has supported the Mighty Mascot Program which has given almost 200 young children the opportunity to be part of the AFL team’s game day, from forming a guard of honour to running through the banner with the team.
The Bank has donated a number of these opportunities to the Crows Children’s Foundation, who recently supported eight-year-old Leukemia survivor and passionate Crows fan, Sullivan Latch.
Crows CEO Andrew Fagan said the long-term nature of the partnership reflected Bendigo Bank’s trust and faith in the future direction of the Club.
“Like us, Bendigo Bank has a strong desire to contribute to the community and together we will continue to look to deliver meaningful initiatives,” Fagan said.
“The Bank has been an important partner of the Club in recent years and this new long-term partnership speaks to the strength of our relationship.”
Commenting on the new agreement, Bendigo Bank’s, State Manager SA/NT, Paul Mertin said the deal reaffirms the Bank’s commitment to the South Australian community.
“The Adelaide Crows’ commitment to give back to the community is a unifying shared value held by both organisations," Mertin said.
"As a trusted banking alternative with a purpose to feed into customer and community prosperity, today’s announcement forms an important milestone in our vision to be Australia’s bank of choice.
“We look forward to achieving this with a longer-term commitment as a partner of the club whilst continuing to deliver enhanced fan and community engagement opportunities through our sponsorship."
