Adelaide unveiled a new theme – “We Fly As One" – at the launch of the Club’s 25^th season.

Crows CEO Andrew Fagan last night gave a preview of the theme and associated images during the season launch at the Crows Shed. He also outlined the Club’s new charter of “Team first”, “courage” “authenticity” and “high performance”.

“We will bring people together to achieve great things – 45 players, 50,000 supporters at Adelaide Oval, 600,000 fans across the state and our corporate partners altogether to turn a good club into a great club,” Fagan said.

Adelaide also announced the selection panel for its inaugural Hall of Fame, to be named on April 29.

Chariman Adrian Sutter, inaugural chairman Bob Hammond and chief executive Bill Sanders, former football operations General Manager John Reid, past player Rod Jameson (now a Board member) and former football manager John Condon.