Neon goalposts are set to light up AFLX when the three-day tournament begins on Thursday in Adelaide.
Every time a goal or a 'Zooper goal' is scored in AFLX, the posts will come alive with a number of flashing neon lights.
The concept is similar to the one adopted by T20 cricket, with the stumps and bails lighting up each time a wicket falls.
The LED light strips will be installed at Hindmarsh Stadium on Wednesday evening on both the front and back of the goal posts.
The flashing goal posts are just one of a number of concepts the League has introduced for the launch of the inaugural tournament.
Acrobats, fireworks and live music acts are also set to light up the event.
The Crows will be captained by Andy Otten during the tournament, with a number of players likely to pull on the tri-colours for the first time when they take to the field in the debut of the AFL's latest version of the game.