The Adelaide Football Club has secured the support of a significant partner, with Carlton & United Breweries re-signing for the next three years.

Carlton & United Breweries (CUB), which brews some of Australia’s most iconic and loved beers, will continue to work with the Crows as a Premier Partner across the 2018, 2019 and 2020 seasons.

As part of the relationship, CUB will transform the former Deck Bar at Adelaide Oval into the Carlton Draught Front Bar and will upgrade lucky Crows members and fans to enjoy the unique game day environment, which is one of the most sought-after hospitality offerings at the iconic venue.

In addition, CUB will supply its iconic Carlton Draught in all of the Club’s hospitality areas.

Crows Chief Commercial Officer Daniel Johnston said the Club was thrilled to secure the long-term support of CUB.

“We’re really excited about the opportunities and new experiences this partnership will provide for our members and fans,” Johnston said.

“CUB is keen to grow its brand and cement its position in the South Australian market and, with more than 80,000 passionate members, joining forces with the Club is a fantastic way to do this.

“We’re looking forward to continuing to work together to forge strong links across South Australia.”

CUB Regional Sales Director SA/NT Matt Roberts said CUB was proud to extend its long term relationship with the Adelaide Football Club. 

“We value our partnership with one of South Australia’s favourite teams and are excited to be integrating our iconic brands with the Club and its supporters via new platforms such as the Carlton Draught Front Bar at the Adelaide Oval on game day,” Roberts said.