The Adelaide Football Club’s long-standing association with RAA will continue for another five years, with the Club’s official Member Partner extending its support.

The latest deal ensures the iconic South Australian brand will remain as Premier Partner of the Club’s AFL and AFLW teams until the end of 2029.

As the agreement enters its 20^th year, the Crows and RAA will continue to work together to create unique experiences and opportunities for members and supporters.

Crows CEO Tim Silvers described the partnership as one of the Club’s most enduring and thanked RAA for its loyalty and commitment. 

“It’s fantastic to continue our association with a well-known South Australian brand that is equally as member and community focussed,” Silvers said.

“We’ll continue to explore ways in which this partnership can offer greater benefits and savings to our members.”

RAA CEO Nick Reade said RAA was excited to extend its partnership with the Adelaide Football Club and deliver more value for its 830,000+ members.

“As a South Australian organisation, we know how important local football clubs are to our members and to the fabric of our state,” Mr Reade said.

“Last year alone, our partnership with the Crows saw us deliver more than $140,000 in value to our members—through our member round, competitions and discounted tickets across the Crows men’s and women’s seasons.

“We’re thrilled to continue our partnership with the Adelaide Football Club and look forward to creating even more memorable experiences for our members over the next five years.”