Adelaide has joined forces with iconic South Australian brand Coopers Brewery, by signing a three-year partnership. 

Like the Crows, Coopers was made from South Australia and its origins date back to 1862, and this is the first AFL partnership for the family-owned and operated business.

As part of the deal, the brewery will take on naming rights of The Bunker at Adelaide Oval, where fans can sip on a Coopers beer while looking into the Crows’ changerooms and warm-up area.

Coopers products will also be poured in corporate match day areas as well as at Club events, and its branding will feature at Adelaide Oval on match days, and across the Club’s digital channels.

A staple in South Australia for more than 160 years, Coopers has recently constructed a new brewery in Regency Park and will partner with the Crows during the transition to the Club’s new headquarters at Thebarton.

Crows CEO Tim Silvers described Coopers as the ideal addition to the Club’s already strong stable of partners.

“Coopers is a prominent national brand that like us, has stayed true to its South Australian heritage, and we are proud to be part of its first AFL club partnership,” Silvers said.

“This has the makings of a really strong association between two very proud South Australian organisations, and Coopers will be a really visible and important part of our home match days, events and engagement platforms.”

Coopers Managing Director Dr Tim Cooper had the following to say about the partnership.

“All of us at Coopers are proud and passionate about our home state,” Dr Cooper said.

“We’re excited to get behind such a great South Australian team in the Crows, as they embark on a new chapter in their history.

“We look forward to cheering on the club and toasting its success with the fans.”