The Adelaide Football Club has teamed up with leading footwear retailer Hype DC in a new partnership which is set to benefit Crows members and fans.
Hype DC is Australia and New Zealand’s leading sneaker destination, offering premium footwear options from world-class brands.
Throughout 2024 the Hype DC brand will be seen across Crows AFL home match activations and advertising, with the partnership also set to deliver memorable moments designed to build positive connections with new and existing customers. This includes special offers and experiences for footy fans across Australia.
To kick off the partnership, Hype DC will launch an exclusive member offer ahead of Adelaide’s first home game of the season.
Crows forward Izak Rankine is looking forward to working closely with Hype DC throughout the year as a player ambassador.
“We’re absolutely pumped to have Hype DC on board as an official partner, particularly as so many of us around the Club are sneaker obsessed,” Rankine said.
“Sport can have a big influence in street culture and fashion and this partnership will connect Hype DC with more sports fans and showcase why they should be their sneaker supplier of
choice.”
General Manager – Hype DC Liam Robson said he was extremely excited to formalise the business’ first official partnership in professional sport.
“As a brand we are committed to delivering memorable and outstanding moments for our customers and this is a shared commitment of the Adelaide Football Club for their fans,”
Robson said.
“We can’t wait to bring the best sneakers in the world to the club, players, and fans as we commence our partnership in 2024.”
About Hype DC:
Hype DC is Australia and New Zealand’s leading sneaker destination, offering premium footwear from world-leading brands. Hype DC recently celebrated its 25th anniversary, has over 80 stores within its network across Australia and New Zealand, and has cemented itself as the sneaker Authenticator.
Shop the latest sneakers at hypedc.com.
