There’s a new South Australian in Adelaide’s AFL coaches’ box, with the Crows signing independent retailer Rite Price Heating and Cooling as its official Coaches Partner for the 2024 season.

Rite Price Heating and Cooling has been a trusted name in the air conditioning industry for decades, with its stores and staff across Adelaide delivering top-tier services and products for the community.

Its branding will feature on the apparel of Adelaide’s AFL coaching group, on the AFL coaches’ box, Adelaide Oval super screen on home match days, and across the Club’s digital channels. 

Crows CEO Tim Silvers said the partnership had the makings of a successful and long-term association.

“We are like-minded South Australian organisations and the Rite Price team is dedicated to delivering excellent results in their industry, much like Matthew Nicks and our coaching group,” Silvers said.

“Given the scrutiny and exposure afforded to our Club, and the coaches in particular, Rite Price will be prominent partner throughout this coming season and their support is much appreciated.”

Andrew and Alison Knowles, who own and manage Rite Price Heating and Cooling along with COO Jacob Knowles and their daughter Brooke Knowles, said the partnership was not just about business; it was about community and passion.

“Our commitment to providing top performing heating and cooling solutions aligns perfectly with the Adelaide Crows' dedication to excellence,” Andrew said.

“We share the same values of hard work, dedication, and a commitment to our South Australian roots.

“As the official heating and cooling partner of the Adelaide Crows, we look forward to contributing to their success both on and off the field.

“Stay tuned for exciting events, promotions, and initiatives as we embark on this journey together. We can't wait to see what the future holds for Rite Price Heating and Cooling and the Adelaide Crows!”

For more details on Rite Price, check out their heating and cooling, roofing and air conditioning solutions.